Clean up your search results for good
Make sure Google never shows negative news articles, reviews, or posts when someone searches you or your company.
Why do your negative links keep showing up in search results?
Website Rank
A website’s rank is determined by the quantity and quality of incoming links as well as the amount of traffic it gets. Bias research shows that people are more likely to click on negative links, that’s why negative news websites rank so high.
Content Quality
Quality content featuring search terms in real text ranks well. Search engines can determine spam, so adding a bunch of keywords to the end of a page doesn’t really help.
Keyword Proximity
The keyword’s proximity is important. “Taylor Swift releases song…” ranks higher for a search of “Taylor Swift” than “Taylor Dent swiftly hit the tennis ball…”
Location
Search engines combine on-page information (address in footer) with popular geo-location traffic (where are most of the website’s visitors from) to show searchers relevant results.
We can do it better
Their way: Suppression
Flood results with positive content
Most reputation companies rely on creating positive posts and websites and using basic SEO (like keywords and location info) to get them to rank.
Optimize for maximum suppression
They buy or negotiate inbound links from reputable websites. This newly high-ranking content pushes down the negative stuff… for a time.
Hope and pray that it stays down
The publisher can re-optimize the page at any time, the search engine rescans their page, and it’s back up to the top! This method is effective but it’s not reliable.
Our way: De-indexing
Research, research, and more research
We find out everything we can about the website's hosting and content moderators, and the team that tracks how the link shows up in search results.
Remove tags to de-index the link
We tap into our network of admins and implement our custom tech stack to take the tags search engines use off of the website completely.
Monitor to make sure all the links are gone
Then we sit and wait for a bit. It takes search engines a while, 2 days to 4 months, to re-crawl the website and realize that it’s now irrelevant for the target keywords.
What kinds of links do we de-index?
Review, rating, and scam websites
We take down Ripoff Report, HolySmoke.com, and other consumer review pages. These websites typically ask business owners for payment to take down negative reviews, but they do not guarantee removal. We can make sure that Google never shows these pages in search results, so you don’t have to risk negotiating with them directly.
News articles by keywords and location
We take down Ripoff Report, HolySmoke.com, and other consumer review pages. These websites typically ask business owners for payment to take down negative reviews, but they do not guarantee removal. We can make sure that Google never shows these pages in search results, so you don’t have to risk negotiating with them directly.
Still have questions?
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